Content decay detection · Live now
Every page starts decaying the moment you publish it.
Decayly watches your Search Console data, flags the pages quietly losing clicks and rankings, tells you why, and emails you before the drop becomes a crisis.
The problem
Decay is slow, which is exactly why it's dangerous.
A page can lose a third of its traffic over six months without a single alert firing. There's no crash to notice, just a slow drift that only shows up once you go looking for it — usually after someone asks why the numbers are down.
Meanwhile the ground has shifted under how that visibility gets measured. Google now reports AI Overview and AI Mode impressions separately in Search Console, which means the pages losing visibility to AI-generated answers are, for the first time, actually visible in the data.
Rankings and traffic fall gradually enough that no single week looks alarming on its own.
By the time a drop is obvious, the page has usually lost its rankings, its links, and its reason to be prioritised.
Live now
Three stages, one workflow.
Detect
Connect Search Console and Decayly flags the pages losing clicks and rankings — including ranking-slip early warnings that fire before the clicks fall.
Diagnose
Separates real decay from seasonality, then explains each page in plain English: ranking loss, demand loss, or a CTR problem — with content freshness from a crawl of your own site.
Alert
A digest lands in your inbox on your cadence — weekly or daily — covering only newly-decaying pages. No re-nagging about the same page every week.
On the roadmap
Refresh briefs
Each decaying page becomes an actionable brief: what to update, what went stale, where to link.
Exports & task tools
Send briefs straight to Notion, Trello, or Linear so they become someone's task, not a forgotten tab.
The dashboard
Impact first, plain English always.
Built for
Teams who live in Search Console.
Start free — 1 site, no card required.